The Art of the Imperfect: Mix Tape
Mix tapes were the social media of my teenage days. My friends and I carefully crafted playlists to share with each other, layering song after song in the hopes that we could produce a magical,...
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Get Your WOM Notebook Ready… Chapter One: Believe
So, here you are… a friend of WOM or maybe you are just starting to explore. Word of Mouth Marketing is a passion for me, and I’m lucky enough to have a career in it. But this didn’t happen by...
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Fandom Acts of Fanatics
We are the stories we tell… being a part of a great story compels us to share. photo credit Birmingham News We are the stories we tell – and being a part of a great story compels us to share. Meet...
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Being an Outsider
I’ve been blessed to have a traveled a fair amount in my life. I have been to Africa several times, the Caribbean, Canada and the UK. Most recently I chaperoned high school students in Italy for ten...
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What is Passion?
A couple of weeks ago Greg Cordell and I had the awesome experience of hitting the road to dig into what’s happening on the frontline between our client, Anytime Fitness, and their customers. Over the...
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Communities that Learn… Share
I’ve been knee-deep in community lately; to be honest, I’m always knee-deep in community. That’s one of the reasons I love working at BOF and love working for our clients. Recently, I’ve found myself...
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The Gift
Going on a big trip that takes you far away from home causes you to focus a bit more on yourself. Passport, visa, travel documents, and for me that’s just the tip of the iceberg. As an adult with ADD,...
View ArticleLet’s Have a Conversation About Community
Community Building is a bit like a zoo… no, more like a new neighborhood. The developer has to do a lot of the groundwork. First they have to have a plan, what type of community should it be? They...
View ArticleDOs + DONTs of Community
Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going...
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#explorer
Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my...
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